EXCLUSIVE: How YOU can invest like Warren Buffet – and why TikTok is the next frontier for consumer-friendly finance advice: Fox Business anchor Liz Claman gives her top tips for making your money grow

Investing money doesn’t have to be intimidating or confusing, according to Fox Business anchor Liz Claman, who has made it her mission ‘to democratize investment’ through her popular TikTok. 

Claman, 59, attributes her TikTok success to being able to explain concepts without being condescending. She said in exclusive interview with DailyMail.com: ‘All these people on TV are trying to be smarter than you, smarter than the viewer – and who wants to watch that?’

She also revealed that the secret to becoming savvy investor isn’t a secret at all, there is, rather, a simple Warren-Buffett-approved method that anyone can use.

‘Everybody cares about their money. They want to preserve it, they want to grow it,’ she said, explaining that growing it is far simpler than people believe. 

‘My motto with finance is start early. I only wish I had started earlier because the value of what’s called compounded interest is so important.’ 

Business news boss: Liz Claman gave an exclusive interview with DailyMail.com about her popular TikTok page and the investing advice she learned from Warren Buffett

‘When you talk to Warren Buffett, he will say it’s so easy. He shares everything he does but people have trouble mimicking because of one issue: discipline,’ she said.

Claman is a trusted ear of financial genius Warren Buffett and has known the Berkshire Hathaway CEO for years. The 92-year-old has made no secret about how he accumulated his wealth and has an eye-watering net worth of $121.8 billion.  

‘When you talk to Warren Buffett, he will say it’s so easy. He shares everything he does but people have trouble mimicking because of one issue: discipline,’ she said.

Claman revealed two main pillars of Buffett’s investing advice: never overpay for a stock and buy good stocks going through bad times.

She cautions investors not to shy away from those days where the stock market is in a slump because it can be an excellent time to scoop up good shares on the cheap.

‘It’s the one place where people run away screaming when everything’s on sale because they get scared. Great companies going through rough times,’ she said.

It’s true that some companies never bounce back but Liz points to Starbucks as a prime example of this advice in action. 

‘Right around the time of the financial crisis of 2009 – at the bottom of the market – Starbucks closed 600 U.S. stores. Stock had plummeted to single digits,’ she recalled. 

‘I was scratching my head saying, you know, if I were Buffett, I would think Starbucks is not going out of business. It’s a good company going through a bad time. And sure enough, found its footing again. Today, let’s see, Starbucks is at 100 bucks. I mean, you could have bought it for 10!’

It is this type of real world, practical advice that has made Claman the highest-rated female host in business news with her ultra popular Fox Business show, The Claman Countdown. 

Recently, she has transformed her signature style of distilling down the complicated financial market into easy-to-follow news and turned it into TikTok success.

Claman’s TikTok account, which began as a pandemic-era project, now boasts more than a quarter million followers. What is perhaps more impressive than the numbers, is that her social followers aren’t the same demographic as her show … Claman is teaching a younger generation financial literacy inside of their own space. 

Social star: What is perhaps more impressive than the numbers, is that her social followers aren’t the same demographic as her show … Claman is teaching a younger generation financial literacy inside of their own space

‘I don’t have a business background,’ Liz said. ‘I really worked hard to understand it and I’m self-educated. I found that it was incredibly unfair that no one spoke regular people’s language. 

‘And when I say regular people, I don’t mean dumb – I mean doctors, lawyers, retail people, CEOs of all kinds of companies … [everyone] except Wall Street,’ she added. 

The lion’s share of financial news is geared towards the finance world and, frankly, Liz found that stuffy. ‘It’s just not fair that the big, big money on Wall Street feels it knows more than the rest of us. It’s just not true,’ she said.

Her first TikTok episode was about test driving and purchasing a Telsa, a relatively novel concept back in 2020, and the video immediately went viral garnering 700K views.

Liz was flabbergast at the time because she thought that the app was just a place for gen-Z to dance. She found her footing though and embraced the fact that her younger follower’s affectionately call her mom (she calls them her Children of the Corn.) 

‘Taylor Swift is a financial genius,’ she laughed, in reference to a recent viral video about how the popstar made her money. ‘That got a lot of views.’

Part of what makes Claman so capable at explaining the money market to non-finance bros is because she doesn’t come from a finance background.

Liz wanted to work as a television reporter since she was in the sixth grade: She started as a production assistant to veteran news personalities Ann Curry, Paula Zahn (pictured), and Jim Lampley, and worked in Midwest markets to get her footing.

The California native is one of five children, the daughter of a surgeon and a formally trained Shakespearean actress. Claman is Berkley educated but has humble news beginnings.

Liz wanted to work as a television reporter since she was in the sixth grade. She started as a production assistant to veteran news personalities Ann Curry, Paula Zahn, and Jim Lampley, and worked in Midwest markets to get her footing.

When CNBC came calling after nine years in hard news, she was unprepared when it came to business but dedicated herself to learning the ins and outs. Listening to the sage advice of her father to ‘fake it ’till you make it’, Liz dove headfirst into finance. 

Following her success on CNBC, the Emmy award winner had decided to step back from finance when Fox Business came a calling. 

‘I said: “No, thanks. I don’t like the way business news is done,”‘ she recollected. ‘They said: “We want to do it differently.”‘

A decade later, Liz is still believing in that vision and has been given the latitude to look ahead at what isn’t being talked about yet. 

‘I was the first broadcast journalist to go and gain access at SpaceX when it was in an abandoned airplane hangar in El Segundo, California, and nobody was paying attention,’ she said of Elon Musk’s space program.

She describes the early days of Space X as looking like a high school science project with ex-NASA brains sitting around a bunch of tin foil eating granola bars. 

‘It’s really important to tell yourself: I matter, my money matters,’ Claman added. ‘Buy a piece of the market and I am telling you, you will be amazed in the long term how it grows because you can always count out American business.’

‘There was a mock-up of the Dragon capsule, and [Musk] said, “We’re going to put people in that and it’s going to go to the space station.” And I thought, “Awe, what an interesting fellow he really thinks that’s going to work,”‘ she recalled, adding ‘He wills things to happen and that, to me, is impressive.’

At the end of the day, Liz advises that investment shouldn’t be complicated when you’re starting out. It’s not worth getting caught up in the doings of mercurial CEOs or what the buzzy companies are doing.

‘If you start investing in the broader market, you can buy a piece of the whole S&P 500. The 500 most solid stocks in America. You can buy a piece of that and then watch it grow. That’s what Warren Buffett suggests. 

‘It’s really important to tell yourself: I matter, my money matters,’ Claman added. ‘Buy a piece of the market and I am telling you, you will be amazed in the long term how it grows because you can always count out American business.’